We specialise in hand rolled, slow proven doughnuts & ethically sourced, small batch coffee. Everything is made from scratch, filled & glazed fresh every morning at our bakery in Newcastle Upon Tyne.

We are now open again for walk-up orders to takeaway & our outside seating is back!


FRI, SAT & SUN 10am-3pm.


We have stopped taking pre-orders now that restrictions are slowly lifting.  

You can now come by and order directly from the counter.

Thank you & we hope to see you soon!

Proven Goods Co.

Unit 1 Maling Court
Hoults Yard
Walker Rd
Newcastle upon Tyne

How to find us

Unit 1 Maling Court
Hoults Yard
Walker Rd
Newcastle upon Tyne

Fri - Sun: 10:00 - 15:00

Get directions


Friday, Saturday & Sunday from 10am-3pm.

We are open for walk up orders to takeaway. We have outdoor seating back too!  No reservations required. 

You might see us at the bakery on Wednesdays/Thursdays as this is when we prep some of our goods ready for the weekend.  We make everything, (custard, jam, toppings, marshmallow fluff, ice cream!) from scratch.


We sometimes use PEANUTS and NUTS in our doughnuts.  All of our doughnuts and other items are made in the same environment as NUTS and or PEANUTS.  Although we follow all procedures to prevent cross-contamination, we cannot guarantee the absence of these allergens across any of the foods we produce, so do not recommend them to people who suffer from NUT and/or PEANUT allergies.


All of our doughnuts contain GLUTEN.

Some other products we make may also contain GLUTEN, please check the labelling of these when visiting us or ask a member of the team.

All of our doughnuts, baked goods, drinks and marshmallow fluff are suitable for VEGETARIANS.

If you would like to see a specific allergen list for our current menu, please email and we can send one across.

All of our doughnuts are made fresh and early every morning, and contain no artificial preservatives.  For this reason, we recommend eating them on the same day as purchase to enjoy them at their soft & fluffy best!

Doughnuts with a freshly whipped custard or cream filling should ideally be consumed within a couple of hours of purchase.  We do not recommend putting doughnuts in the fridge, as this can change the consistency of the dough, and make them a little tough!

We always have our most popular doughnuts available on the counter.  Jam filled, Classic Vanilla Custard filled and ‘The Homer’, a raspberry glazed ring doughnut with sprinkles.

All other flavours change monthly, and where possible we always use seasonal, local ingredients!  So, lots of forced pink rhubarb in Winter, strawberries & cream and soft peaches in Summer, and apple, spices and caramels in Autumn.

You can find a link to our monthly menu at the top of this page.

We are lucky to stock a handful of our favourite local businesses in and around Newcastle with doughnuts on certain days of the week.

See below for more details!


Block & Bottle, Heaton

Kith & Kin, Whitley Bay

Buy the Kilo, Tynemouth

Estate Tea Co, Heaton


Laneway & Co, Newcastle


North Shore Coffee, Newcastle

Unfortunately we are not currently able to cater to weddings or large events, sorry!

To cater to the standard we would like requires a much larger team and operation than we have currently.   But it is something we are considering for the future.

We are currently offering a pre-order and collection option for those who would like to guarantee themselves a box for a certain date, or simply to skip a potential queue.

Pre-orders are for set, mixed boxes containing one of each flavour for a Box of 6, or two/three of each flavour for a Box of 12.  Coffees, drinks and any extras can be ordered for collection too!

We have a simple ordering form at the top of this page.  Instructions to the left will let you know what details to include in your message.

If you would like to choose your own selection for your box, or just get one or two, you do not need to pre-order. We are open for take-away between 10am-3pm, so you are more than welcome to just come along and order from the counter.

If you are interested in a baker, bakery assistant or barista role with us please get in touch!  Drop us an email with your CV, a little about yourself and why you would like to work with us.  We’ll get back to you and let you know if we have any vacancies!

We have completed a full, COVID-19 specific risk assessment for the bakery.  We completed this before re-opening with the input and feedback of our team to make sure everyone was comfortable returning to work after the lockdown period.

Our aim has been to re-open as safely as possible for both our customers and our team, taking any pre-cautions we can.

We have completely changed the layout of our kitchen, so that all staff can work socially distanced (1 metre min.) at their own work-station.  We already have extremely high standards of hygiene within our kitchen, but have increased sanitising of all high touch areas and equipment throughout the day as well as high touch areas within the serving area and server hatch at the front of the bakery.

All staff have been trained in new Covid safety procedures such as increased hand washing, sanitising and mask wearing hygiene.  We take the temperatures of each team member before the start of each shift. Each team member is also fully informed of all symptoms to look out for and what to do if these symptoms do occur.

We have closed off the bakery to customers and are taking orders for take-way through a ‘safe server’ hatch.  This means the team and customers are separated by glass, and our collection point which is open, is operated with social distancing practices in place. The whole team are wearing masks whilst working at the bakery.

We have put a 2 metre socially distanced queuing system in place outside of our unit, and have some distanced outdoor seating available.  Our pre-order system was also put in place to help reduce the number of people standing in the queue. This has helped a lot!

We are asking for contactless payments only where possible and do appreciate it when customers wear masks and use the hand sanitiser when visiting us.

We all wear food safe gloves and masks as an extra precaution when serving customers and within the kitchen, and will also be carrying out extra cleaning of customer service areas throughout the day so we appreciate your patience!

We are also keeping up to date with any changes to guidelines for food business, and update our Risk Assessment as and when needed.

Our bakery is located within Hoults Yard. There are lots of parking spaces directly outside of the bakery.

Parking is FREE for the 1st HOUR.  After that, it is £1 for another 2 hours.

Please note that the parking bays outside and around our unit are all part of the yard, and the parking is camera operated by Parking Eye. 

There are lots of signs dotted about the yard with info on Pay By Phone.  There is also a parking metre directly opposite the bakery, and the closest information sign is on the corner of our building.  Please take notice of the signage.

If parking in one of the bays closest to our unit, you will have step free access to the bakery,